2010 has been an astonishing year for social media, as more and more people started speaking ”digital” and getting more involved on the Internet. Australians seem to be spending the most amount of time online, with an average of 7h 45m 28s per user and a penetration rate of 63% active users. On second place we find the Italians with 7 hours on average per day, as  aresearch made by Nielsen revealed. The USA takes the third place, followed by the UK. In other words, the higher the technological penetration, the higher is the users’ activity on the Internet. The users’ need to communicate is not saturated; they won’t stop using social networks to share their life experiences and thoughts.

Companies have sensed the great impact and are no longer just ”testing” social media, but have hired online experts, have market strategies, measure their online efforts and their ROI, tend to become more transparent and mobile. They developed social media policies that apply to all their employees. Nielsen has also created a research based on the world’s most popular online brands, and the results were no surprise to anyone-Google, MSN/Windows Live/Bing and Facebook.

Google has managed to raise an empire, by offering its users the possibility of online search, sending emails (Gmail), of finding out where their friends are located (Google Latitude), setting up alerts (Google Alerts), Google Maps, Google Earth, a web browser (Chrome), sharing photos (Picasa), microblogging tools (Google Buzz), a software system for mobiles (Android) and many more. Google is striving to remain the most popular channel on the Internet, by improving its applications daily.

Facebook is now the most popular online network worldwide, having more than 500 million active users who spend over 700 billion minutes per month. A user has an average of 130 friends and is usually connected to 80 community pages, groups and events. The content generated by them is enormous, as users no longer answer to the question ”What are you doing?”, but they are developing a personal brand, they are building their own universe.

And this applies to companies, too. They try to build connection, to offer real time customer support, to strengthen their relation with their clients. Companies are no longer online ”just to be online”. Instead they have development strategies and tools to measure their impact. We all want results, and brands are willing to give their best to be seen and heard online.

Large amounts of money have have been invested this year by businesses in online activities. Google has gained a fortune from Google Adsense, Facebook has earned a lot from its advertising sections (have you noticed that in the new profile, these spaces are a lot bigger?).

2010 was a challenge not only for Internet users, but also for web developers, as most of the social networks site had a major upgrade- Twitter changed its interface to the ”new twitter”, added premium users, Facebook introduced the ”new Facebook”, MySpace started loosing users due to iTunes and felt the need to introduce its users to, again, the ”new MySpace”. We have noticed the rise of Foursquare, that offers companies the opportunity to create local-based offerings.

All these channels have put a lot of effort into changing the customers’ experience so that their gains will become bigger and bigger. Did you company start thinking about an online strategy? How will you sell your name and your products on the Internet?

Under the pressure of the economic crisis, many companies felt the need to restructure their businesses. Cutting costs was the first measure that everybody was forced to take in order to survive these challenging times.

Publications such as The New York Times, WIRED, iGIZMO or Credit Suisse realized that they could increase their gains by dropping the advertising columns and asking for a fee for their quality content. After all, it all makes sense: why wait for somebody’s fruits to grow when you have your own garden?

The greatest trouble that publishers nowadays have isn’t building up a strong online strategy. The real problem represents the misconceptions the consumers have, as they are not used to pay for online articles. They are used to finding ”free stuff”and enjoying them in the morning with a big cup of coffee.

2010 has been a great year for technology as many producers have launched devices that encourage digital publications to sell their articles to users. Apple has launched the iPad, HP has launched Slate, and we can also find the Samsung Tab on the market now. Reading doesn’t require having a book or a newspaper in front of you; users can simply choose a publication and browse it on tabs, on their mobile phones or laptops.

Many publishing houses have closed shop because they didn’t manage to adapt themselves to the times we live in. Demands and behaviours are slowly changing, as readers begin to understand that the subway can become friendlier if they have access to some interesting books or articles on their tab/smart phones.

On this theme, we would further like to recommend you a study created by Rüdiger Wischenbart, called “The Global Ranking of the Publishing Industry 2010”.

Hopefully 2011 will sit under the sign of digital publishing.

As you can see in our affiliats page, NN.bb is the platform of choice for a variaty of  affiliate marketing campaigns. Let me point out a few benefits your business can gain from using NN.bb:

1. Increased revenues. After all, the purpose of engaging in an affiliated marketing campaign is to generate greater sales for your company. NN.bb is a reliable platform that will help you create this campaign.
2. Lets you know exactly where you stand In other words, NN.bb will tell you exactly how much you have cashed in, what is your best income source, for what products and will give you all the details you need.
3. Will find new locations for you to sell your content/product. There are many people registered on our portal, with a good traffic ranking who will gladly accept your challenge. They will advertise your products and will act as your sales agents. This way, you can build up a network of content distributors.
4. Visibility. For sure, you will gain more visibility in the online environment. Your popularity will raise and your brand will be closer to your customers.
5. Makes your life easier. You don’t need to be a programmer to understand how it works. NN.bb is a very accessible platform and can be easily implemented on your webpage. Also, you don’t need to deal with extended balance sheets. Our platform will provide you with all the information you need.
6. Numbers. And when we say numbers, we are actually thinking about your financial benefits. This service is free and can guarantee you a 85% share out of the total transaction’s value. The user will pay the fee you ask for. If he pays through direct transfer they will be charged with precisely the fee you’re asking for, or that fee plus a percentage of 20 to 60 if he pays by SMS (this percentage goes directly to the phone company and varies from one country to another). You can also allow users to resell your content. If an user creates an NN.bb account after accessing your link, 4% of the total sales that this user will generate will go directly to your account.

Social media offers great possibilities for sharing your valuable content, for gaining new clients and gaining their loyalty. You can advertise your articles, books on Twitter, you can create fan pages on Facebook and you can also make advertising videos and publish them on YouTube. Use LinkedIn to reach business professionals.

There are multiple channels through which you can reach your audience, but the real challenge is to track the impact your article has on your public and it is even harder to cash in for it. Our platform can be easily integrated into your social media aps so that you won’t need to visit our portal every time you need to generate a new link.

As a publisher, you can’t create needs, but you can intrigue people enough to buy your review/online article. Use http://nn.bb/ to put a price on your work and generate income flows for your company. There is no such thing as easy money for publishers. Competition is hard and quality articles are harder and harder to produce.

This is why, it is essential to offer your customers unique experiences, create giveaways to capture their attention. They will pay for your effort if you manage to make them interested in your work. Since you’re in the information exchange business, you need to offer quality information throughout all your company’s social media accounts.

Keep in mind that your content matters, and your customers see its right value! Spread out your content by using http://nn.bb/!

The internet is not just a great environment for communication, but can be great for your business. Without having the proper tools on your side, results might fail to appear. If you are a publisher or a top blogger, then you need to generate fast links to your special articles, exclusive photos and so on. You also need a system that will monetize all your online efforts. But how do you do that?

We all know what a URL shortening tool is and what its normal purpose is. Nowadays, the problem with such tools is the fact that none of them have a strong business model that sustains their development. They have the common purpose of diminishing the size of a normal link, so that it can fit better into a Tweet, or be forwarded faster. This feature can be very useful for a normal user. But when you’re a big publishing house, or a leading force in online communities your needs are higher and you require more powerful tools.

NN.bb can be a great allied to your business, as it takes care of your time and your revenues. We say time, as it is a great time saver tool -a shorter link can be published faster and also has a higher speed in reaching your public. We say revenues, as NN.bb is a tool that will help you control and generate cash flows for your online content. You don’t need to use 2 or many tools for this; our platform can take care of the whole process.

Because it offers both the possibility of URL shortening and content monetizing, NN.bb is a unique product. As other benefits, we mention the following:

• You can set a price for your content;
• You make your content easier to access to users, as they can pay through SMS;
• The link can be easily spread out, due to its size;
• The affiliate programme we offer – you can cash in if a user makes a purchase from one of your ads;
• It’s easily accessible and doesn’t require great technique to use;
• Can be implemented into your Twitter account so links will automatically shortened using the NN.bb platform;
• You will have better, more complete, reports based on the traffic the links generate, but also the amount of revenues that it brings;
• You will gain visibility on Google search (the more links you send out, the greater the visibility);
• High speed of redirecting;
• Customization – you can decide how much to charge and how to use it;
• You will benefit from a safe and stable connection due to the high performance servers of NN.bb.

All this being said, we challenge you to give our platform a try! Then tell us your story, and the impact our service had on your online business!